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How To Build An Effective Homepage For CPG – Buffalo Market

Websites struggle to keep the attention of new visitors due to short attention spans and flashy advertising. In fact, people spend an average of 15 seconds looking at your content before closing the window and looking for something new. That's not a lot of time to make a lasting impression. It's not an easy task, but with the right strategy, it can be done. Your homepage is often the first place visitors see when they land on your site, so it should come as no surprise that making it stand out

What is earned media & how do you get it?

If you have ever shared someone’s post, or written a review about a business, then you have engaged in what many marketers call ‘earned media’. Other main media types include paid media, owned media, and shared media. It’s essential to understand the distinctions between these media types since each one is useful, yet they all function differently within your marketing strategy. Want to learn more? Well, you’ve come to the right place. We’ll give you all the information you need to get up to spe

Will AI Technology Master The Card Game Hanabi?

Humans have been captivated by the concept of artificial intelligence for a long time. Movies like the Terminator, The Matrix, and even Wall-E are popular because they spark an interesting debate around themes such as ethics and philosophy while providing a visual representation of what some people believe an AI-ruled society would look like. The idea of machines that can not only complete tasks and make our lives easier, but also catapult civilization into an impossibly sophisticated future is

Weibo vs. WeChat: Which one is more suitable for your ad campaign?

Social media use is a huge part of modern Chinese culture. It’s undoubtedly in people’s everyday life. China is the world’s largest social media market and two of the most popular platforms, Weibo and WeChat, have over 1.75 billion users between them. With so many billions of eyes on screens, it’s a must to advertise your brand using Weibo and WeChat. But how can you make the most of the commercial opportunity and breakthrough? Weibo: what you need to know Weibo means “micro-blog” in Chinese,

Positive Technology: 3 Internet Activities for A Healthy Mind

The self-improvement ‘industry’ has taken off in the last decade. High rates of anxiety and depression caused by too much screen time and poor habits have people searching for ways to take back control of their life. A recent study found that adults who spend more than six hours a day mindlessly looking at a screen are more likely to develop moderate to severe cases of depression. A sound mind is essential for success. The activities you choose to engage indirectly impact the quality of your th

Best Practices for Your Website's About Page – Buffalo Market

Curious customers that want to get to know your company better don't have a lot of options. They could perhaps find a few staff photos on Instagram, check out your Linkedin, but their first port of call? The little 'About Us' button at the top of your website. It’s a useful way for customers to satisfy their curiosity, learn more about your brand and is, therefore, an invaluable tool for converting leads. Most ‘About Us’ pages are a few paragraphs slapped together, giving a rundown of the compa

What Is the Blockchain Game Alliance, and Why Will It Make Headlines in 2022?

What Is the Blockchain Game Alliance, and Why Will It Make Headlines in 2022? Not too long ago, if you were to stop someone on the street and ask them what they thought about blockchain gaming technology, you would probably get a lot of glazed-over expressions staring you back in the face. Nowadays, it's a different story. According to an annual report made by the Blockchain Game Alliance (BGA), the number of crypto wallets added to gaming blockchain databases in Q3 of 2021 alone increased by

Blockchain Is Breathing New Life Into Trading Card Games Thanks To NFTs

The popularization of blockchain technology holds the promise of an exciting new future for gaming and trading card games. For nearly thirty years, trading card games have held a special place in the industry, with trading card games such as Magic: The Gathering, Yu-Gi-Oh and Pokemon all becoming household names and internationally recognized brands since their inception, each of these games has moved online. Now, with the advent of blockchain technology and the emergence of non-fungible tokens

How To Protect Your NFTs From Theft And Fake Copies: Beginners Guide

Over the past few years, the crypto industry has witnessed an enormous surge in popularity – and if one thing is for certain, new interest breeds innovation. Non-fungible tokens (NFTs) are an example of such innovation, and they have been sweeping the art world since their inception in 2015, but especially so during the last twelve months. According to Reuters, NFT sales in the first half of 2021 totalled more than $2.5 billion, piquing the interest of millions of artists, designers, and invest
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Magento Open Source Vs. Magento Commerce Vs. Magento Commerce Cloud

If your company is looking into different eCommerce solutions to build an online presence, you have probably run across Magento. That would stand to reason, as it is one of the largest eCommerce platforms available on the internet — powering 12% of all online stores. You also probably noticed a few different versions of Magento to choose from, making the decision process a lot more confusing than it needs to be.